Pavilion by Ross Gardam

Ross Gardam has created a digital space for exhibiting the expanding portfolio of furniture and lighting by the Australian brand. The purpose is to enable people to transport themselves to a spatial experience that defies time and place, showcasing an array of original ideas that question convention. Meticulously crafted concepts that explore the emotional
connection between people, objects and their surroundings. Expanding on the digital space the Pavilion is also a vehicle to collaborate with other creatives.

‘I want the pavilion to have longevity I like the idea of collaborating with other creatives within this space as we release new collections annually’

The inspiration behind the Pavilion stems from Gardam’s long-standing fascination with brutalist architecture. In particular, the honesty and monolithic sense of grandeur. ‘I am always enamored by brutalist structures, the volume and scale of what typically is a singular gesture in form.

'This informed many of my products and was an easy choice as a
point of inspiration for the Pavilion.’ says Gardam

As a space providing scale and form for staging Gardam’s designs, careful consideration was given to curating the furniture and lighting inside – including the journey to discover them. This reflects Gardam’s belief that objects are not meant to exist in isolation, but rather in relation to ourselves and our surroundings. To this end, the interior consists of four rooms with interconnected views to one another, as well as to the internal courtyard and the exterior. This simultaneous view of each adjacent space adds to the intrigue, triggering curiosity for people to explore the entire interior, leading out to the Australian landscape.

Intrinsic to the architecture of the Pavilion was the idea of incorporating the nature outside – inside, as part of the narrative. The external environment reveals the location as unmistakably Australian, replete with eucalyptus trees, native ferns and other foliage surrounding the exterior, providing unique portals from the oversized apertures of the Pavilion. The landscape flows up to the footing of the building and into the open atrium, thus softening the relationship between the Pavilion and its environs.

The images of the Pavilion were taken at various intervals throughout the day, allowing people to experience subtle nuances in the play of light on Gardam’s furniture and lamps in situ. In doing so, the sculptural appeal of the lamps during the day when switched off becomes apparent, as well as the various moods and types of light they emit in the evening
when illuminated. The internal images were taken early in the morning when fog engulfed the Pavilion. External images were taken in full afternoon sun, followed by more intimate lighting in photos taken at dusk.

Created in tandem with Melbourne-based digital agency Mr.P, the Pavilion is intended as inspiration for any space, scenario, interior or exterior envisioned for Gardam’s designs.